A real-world guide to mobile marketing from the head of digital initiatives at Saatchi & Saatchi worldwide.The future of marketing is mobile, with seventy-five percent of the world's population having access to a mobile phone and the average American spending 82 minutes per day using her phone for activities other than talking. To traditional marketers unfamiliar with the special challenges of mobile marketing, this territory feels complicated and even frightening. Mobile Magic provides a bird's-eye view of the process of creating great mobile marketing from one of the world's most experienced and successful practitioners. 1. Language: English. Narrator: Jay Snyder. Audio sample: http://samples.audible.de/bk/adbl/017950/bk_adbl_017950_sample.mp3. Digital audiobook in aax.
Mobile Marketing (Mobil-Marketing mobiles Marketing) ab 1.99 EURO
Mobile Marketing (Mobil-Marketing mobiles Marketing) ab 1.99 € als epub eBook: . Aus dem Bereich: eBooks, Fachthemen & Wissenschaft, Sozialwissenschaften,
Set-up, run, and measure successful mobile media marketing campaigns. Go Mobile is packed with tools, tips, and techniques that will help readers set-up, launch, run, and measure mobile media campaigns. This book will help readers understand the different mobile media platforms, learn how to us SMS for business, incorporate 2D and QR Codes into their campaigns, develop mobile Web sites and mobile apps, see case studies, and much more. Go Mobile offers practical, step-by-step guidance for implementing a mobile marketing campaign. Readers will learn how to:Use location-based marketing to get new customers and keep existing onesIntegrate social media with your mobile media campaignUse mobile E-commerce to improve brand loyaltyMeasure the ROI of a mobile media campaignDevelop mobile media business models you can use to grow revenues With these effective, efficient, and integrated mobile marketing campaigns, business owners and marketers will garner enviable response rates and watch their revenue grow more rapidly than ever before. 1. Language: English. Narrator: Christine Marshall. Audio sample: http://samples.audible.de/bk/adbl/004738/bk_adbl_004738_sample.mp3. Digital audiobook in aax.